Here’s a breakdown of what on-page SEO is, how it can help your website, and a step-by-step list of techniques to use. Break down complex topics, explain technical terms, and use examples when needed. A shopper needs product details, while a researcher wants comprehensive information.
- They also provide context for complicated processes or difficult-to-describe features.
- When optimizing internal links, it’s essential to use descriptive anchor text and link to relevant pages on your website.
- Make sure you use a relevant anchor text and pay attention to the dofollow and nofollow tag (check source code).
- You simply set up the files in Claude.ai and have the tool run a complete audit of your content from – top to bottom.
- There’s also a dedicated Yoast Video SEO plugin, if you’re serious about getting your videos ranking.
Update and Relaunch Outdated Content
Our on-page SEO company can customize an SEO plan specific to your business needs. Whether you want to order specific on-page SEO services or create a comprehensive strategy, we have an SEO service for you. Here are some of our on-page SEO strategies to help businesses boost their search engine ranking. By implementing these on-page SEO tactics along with off-site SEO such as link-building and guest blogging, you will boost your rankings in the search engines significantly. Creating internal links helps Google find, index and understand all of the pages on your website. Additionally, the more links that a page or a blog post receives, the more Google will view it as something of “high value”.
Below are the nine tools that I use all the time for on page SEO. I’ve put together a free on-page SEO checklist for you to download. Then, add trust markers to pages, such as last update time stamps and a list of cited sources at the bottom of the page. Regularly audit your analytics to ensure you aren’t collecting data you shouldn’t be collecting, but do collect the data needed to run your business. For example, configure GA4 to collect users’ IP addresses anonymously and respect each visitor’s consent choices on your forms.
SEO statistics on voice search and other emerging technologies
It works for blogs, Shopify sites, local businesses, affiliate sites, and pretty much any other type of website you can think of. We hope you enjoyed this guide on on-page SEO vs technical SEO. Join millions of self-starters in getting business resources, tips, and inspiring stories in your inbox.
I know, I know, this is not a technical SEO checklist, but like I said earlier, the different types of SEO are interconnected. Below are some things that should already be in place, but sometimes have glitches so they’re easy troubleshooting if your page is not performing as well as you expected. There are two types of links involved in on-page SEO—internal links and external links (also called backlinks). We shares some great intel on linking in this 10-step SEO audit, but here are the basics.
This can be added to your product page with custom code, through your theme or a third-party app. A well-structured URL makes it easier for search engines to understand the content of your page. Page speed can be impacted by many factors, such as redirects, image quality, CSS and JavaScript files, etc. To learn about your page speed performance, check out Google’s Page Speed Insights to better understand your mobile and desktop performance. E-E-A-T is an acronym coined by Google that stands for Experience, Expertise, Authority, and Trust. While it’s not a direct ranking factor, the quality of E-E-A-T helps Google determine if the content can be trusted.
Ranking for your target keyword can also be extremely competitive in some industries, and a well-planned strategy is necessary to achieve those highly desirable rankings. In addition to improving existing pages, we offer fully optimized content creation using a similar process. Our team can create new pages highlighting new products or service locations, helping boost your search visibility. For SEO Anomaly new post creation, simply provide us with your primary keyword and the general topic you would like to cover. We will verify that the provided keyword is appropriate for informational content, and refine the topic accordingly.
These on-page SEO elements will collectively have a major impact on your website’s rankings. There are tools that will show you how mobile friendly your page is. Once again, Google has a Mobile Friendly Test tool that you can use to check yours. If it rates poorly, you know you have some adjustments to make. All of the elements mentioned above are helpful, but in the end the most important on-page element that will affect your rankings is the content.
Ways to Increase Traffic to Your Website
Google uses them to understand what your page is about to better match the intent behind a given search query. Search intent is arguably the most important factor for on-page SEO. After all, providing searchers with relevant and useful information is what search engines need to do every second. Off-page SEO embodies any efforts implemented outside of a website to improve its search engine rankings. It’s currently in beta, but the new AI Content Grader in Ahrefs finds “missing” subtopics. It does this by comparing the content of the three top-ranking pages for your target keyword to your content.
Unless your page aligns with intent and gives searchers what they’re looking for, your chances of ranking high are slim to none. It helps Google to understand the structure and makes it easier to skim for readers. It shows you all of the factors featured in this article, which you can use for reference when you’re preparing content for your site. This owned first-party data will allow you to create personalised experiences for your site visitors without compromising their privacy. Choose relevant anchor text based on the page you’re linking to. Add external links within your content, not at the end of the sentence.